Ares Games Hit by DDoS Attack as It Weighs Bolstering Its Website

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The attack left Ares Games' websites inaccessible for around 10 hours over three days, without compromising customer data.

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Ares Games suffered its first DDoS attack and is considering strengthening protection for its websites after a series of outages left the publisher's pages inaccessible for about 10 hours over three days.

Thousands of fraudulent requests overwhelmed the bandwidth and processing capacity of the Italian company's servers, which host games such as War of the Ring. The problem affected both the main website and the online store, which handles direct sales, pre-orders and the management of crowdfunding campaign contributions.

According to Ares Games production director Roberto di Meglio, no customer data was compromised during the attack. He also believes the company was probably selected at random, rather than specifically targeted because of its operations or games.

The financial impact has not yet been calculated. Di Meglio said it is difficult to estimate the value of orders that were not placed during the outages, but he believes some affected customers may return later, particularly those who visited the site to place a pre-order or manage a contribution. In that scenario, the revenue would be delayed rather than necessarily lost.

The e-commerce infrastructure has become increasingly important to Ares Games' strategy. The publisher frequently participates in crowdfunding campaigns and completed the campaign for Mega Empires: The Far East, its 16th Kickstarter project, at the beginning of this year. Last year, the company also said it was expanding direct sales to offset declining profits through traditional distribution channels.

The server administrators have already added extra security rules following the incident. Ares Games is now considering additional protection, such as a DNS proxy service similar to Cloudflare.

The decision involves a delicate balancing act: rules designed to block mass attacks can also slow down or prevent legitimate visitors from accessing the site. The incident comes amid a rise in DDoS attacks across the internet; Cloudflare recorded a 519% increase in hyper-volumetric attacks on its network during the first half of 2026.

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